FROEHLICH WE REPRESENT DIRECTORS, DIRECTORS OF PHOTOGRAPHY, 1ST ADS, PHOTOGRAPHERS AS WELL AS MAKE-UP ARTISTS, STYLISTS AND GHOSTWRITERS WORKING ON AN INTERNATIONAL BASIS. A POOL OF FINE SELECTED PROFESSIONALS – YOUNG TALENTS AS WELL AS ESTABLISHED AND EXPERIENCED ONES.

ABOUT US

WORKING AT FROEHLICH MANAGEMENT - MEANS, WORKING IN A TEAM.


A group of people with totally different characters, but with the same huge demand in terms of service, politeness & loyalty. Always offering the best possible choice, negotiating the best possible deal - working transparent and making everybody happy - both, our talents as well as our clients. 24/7.

OUR TEAM

JULIA FRÖHLICH

CEO & FOUNDER

Office Frankfurt & Hamburg

Julia's experience in the advertising industry spans more than 25 years: she worked as a producer / head of TV in various international agencies (such as Leo Burnett, Ogilvy), as well as on production side. She is personally responsible for all areas within Froehlich Management and Department Frankfurt. Every inquiry, every offer is signed off by her personally, before anything is sent to our talent / clients. Her aspiration is to always be loyal and to always fight for the best possible result. For every single job, no matter how large or small the budget might be.

froehlich@froehlich-management.com

Michèle Lenz

CFO, Senior Representative & Producer

Office Frankfurt

Michèle began her career in 1998 as a client consultant at Leo Burnett, Frankfurt. In 2006, she joined Froehlich, starting with managing the Hair & Make-Up Department. In the meantime, she is not only a Senior Representative and Producer, but also the CFO of Froehlich Worldwide and thus solely responsible for all financial matters of the company.

lenz@froehlich-management.com

Carolina Klass

Senior Representative & Business Development

Office Hamburg

Carolina (nick name Caro) is well experienced in the industry. She worked as a producer for numerous production companies, as well as on agency side as an agency producer. At froehlich she is not only a talent representative, but she is also responsible for all business development things. So, whenever you want to talk about acquisition, development or possible collaboration – she is more than happy to catch up! Carolina is based in Hamburg and helps grow the froehlich base in the north of Germany.

klass@froehlich-management.com

Beate Schuster

Representative Directors & Ghosts

Office Berlin

Beate is a booking pro. Before she joined Froehlich, she worked for a large casting & location agency in Frankfurt. She reps a big part of the directors roster and has an incredibly good instinct for her artists' and clients' needs.

schuster@froehlich-management.com

Lena Seliger

Junior Representative

Office Frankfurt

Before Lena joined the froehlich team in 2021, she worked as a fashion photographer for agencies and brands. This creative experience and her fascination for film and photo can be now perfectly combined with her talent for organising.

seliger@froehlich-management.com

Hannah Truschnowitsch

Junior Representative & Talent Scout

Office Frankfurt

Hannah started working for Froehlich during her business psychology studies – and joined Froehlich full time in 2022. She has a great passion for fashion, film and photo – which is why she is part of the scouting team - always on the lookout for new talent. Besides that, she is also managing her own little pool of young talents.

truschnowitsch@froehlich-management.com