During this time, he gained his first experience realizing campaigns for brands
such as Mercedes-Benz, Ikea and Obi.

Always following the goal of directing his own commercials, he began studying at the Baden-Württemberg Film Academy, where he shot his first TV commercial and made films that were also shown at the Saatchi & Saatchi New Directors Showcase while he was still a student. A short time later, he followed a scholarship to UCLA in Los Angeles. He now lives with his wife near Hamburg and has worked for brands such as Huawei, Procter & Gamble, Datev, Coca Cola, Volkswagen and agencies such as Serviceplan, DDB, Saatchi & Saatchi, Publicis, Ogilvy and Jung von Matt. His work has won international awards, including at ADC Germany, Cannes Lions, the New York Film Festival and the German Business Film Award.