Skilled in multiple disciplines, John has an impressive list of commercial, documentary, and short form content that's distinctive for mixing the narrative and image-driven styles of both Eastern and Western traditions. John is known for directing real people and actors alike, moving effortlessly from documentary to scripted productions. The result is a body of evocative, sensory work complimented by powerfully visual technique.

John has garnered numerous medals from major awards outlet, such as Cannes, The One Show, LIA, NY Festival, Adfest and Spike Asia. Notably, his film, “What does your mind see?” (Samsung) received a Grand Prix from Spike Asia and won him international acclaim. His recent spot “A Message to Space” by Hyundai has become a global viral which officially became the second most watched car commercial on Youtube for 2015. Currently based in Seoul, as founder and director for Addict Media Films, John works all over the world and has become one the significant new wave directors in Korea.